The protection of personal information is a fundamental principle at AMAI. We are committed to collecting, using, and disclosing personal information responsibly and only to the extent necessary for the products and services we offer. This document outlines our privacy policies.

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¿WHAT IS PERSONAL INFORMATION?

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Personal information is defined as data about identifiable individuals. It includes information such as:

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• Personal characteristics (e.g., gender, age, home address or phone number, marital status);

• Health (e.g., medical history, health status, healthcare received);

• Activities and opinions (e.g., views expressed by an individual, personal evaluations or opinions).

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¿WHO ARE WE?

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The AMAI project (Alternative Self-Massage Medicine with Artificial Intelligence) aims to combine natural wisdom and AI to reduce injury risk by guiding proper movements for short, medium, and long-term physical and mental health benefits. This mobile application enables individuals to establish healthy habits and prevent future health issues.

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WE COLLECT PERSONAL INFORMATION: PRIMARY OBJECTIVES

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Like all medical professions, we collect, use, and disclose personal information to serve our clients better. The primary goal is to provide effective treatment by gathering medical history, family background, physical condition, and social circumstances to assess health needs, inform clients of their options, and deliver desired healthcare. A secondary primary objective is to establish a health and social database that helps us detect changes and adapt healthcare services accordingly.

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WE COLLECT PERSONAL INFORMATION: RELATED AND SECONDARY PURPOSES

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​Similar to most organizations, we collect, use, and disclose information for secondary purposes, including:

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• Billing clients who haven't paid for services or products, processing credit card payments, or collecting unpaid balances. Additionally, tracking customer satisfaction within the mobile application.

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Massage therapists are regulated by associations, councils, or provincial regulatory bodies. These provincial regulatory bodies may review our records and interview our staff as part of their public interest regulatory activities. Additionally, as professionals, we report serious misconduct, incompetence, or incapacity of other professionals, whether they belong to other organizations or ours. Similarly, our organization considers it our duty to report any information that involves serious illegal behavior to the authorities.

External regulators have strict privacy obligations. Occasionally, personal information about our clients or others is included in reports on certain concerns to support them. In this regard, the Canada Customs and Revenue Agency, the Information and Privacy Commissioner, the Human Rights Commission, etc., have the authority to review our records and interview our staff as part of their mandates. In such cases, we may consult professionals (lawyers, accountants, etc.) to investigate these issues and report on them.

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The cost of goods and services provided by the organization to clients is often covered by third parties (e.g., automobile accident insurance, private insurance). These third-party payers typically have the client's consent or legislative authority to collect or require us to disclose certain information in order to demonstrate the client's eligibility for this funding.

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Clients or other individuals we interact with may have questions about our products or services after receiving them. Therefore, we retain information about each client for a mandatory minimum of ten years after the last contact, to be able to answer these questions and provide these services.

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ONLINE BOOKINGS: WHAT INFORMATION DO WE COLLECT?

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We do not collect any personally identifiable information when you visit our site. However, we may collect information such as the time, browser type, and IP address. This information is used to improve our site.

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When you book an appointment online, we collect the personal information necessary to provide you with the requested service.

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PERSONAL DATA PROTECTION

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We are aware of the importance of protecting personal information. Therefore, we have taken the following measures:

Paper-based information is monitored or stored in a closed or restricted area.

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Electronic equipment is monitored or stored in a closed or restricted area at all times. Additionally, computers are password-protected. Paper-based information is transmitted in sealed envelopes or boxes addressed to accredited companies.

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Staff is trained to collect, use, and disclose personal information only to the extent necessary for the performance of their duties and in accordance with our privacy policy.

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RETENTION AND DESTRUCTION OF PERSONAL DATA

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We must retain personal information for a period of time to ensure that we can respond to any questions the client may have about the services provided and as part of our own accountability to external regulatory bodies.

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We retain client records for ten years.

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We destroy paper files containing personal information. We erase electronic information and, when disposing of hardware, ensure that the hard drive is physically destroyed.

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YOU HAVE ACCESS TO YOUR INFORMATION

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With rare exceptions, you have the right to access the personal information we have about you. We can help identify what information we have and explain anything you may not understand (e.g., abbreviations, technical language, etc.). If we do not know you personally, you will be asked to confirm your identity before accessing it. We reserve the right to charge a nominal fee for processing such requests.

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If there is an issue, we may ask you to submit your request in writing. If we cannot provide you with access to your personal data, we will notify you within 30 days, whenever possible, stating the reasons.

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If you believe our information contains errors, you have the right to request corrections. This applies to objective data, not professional opinions we may have formed. We may ask for documentation proving that our records contain errors. If we confirm an error, we will correct it accordingly and notify any parties to whom we have disclosed the information. If we determine there is no error, we will still include a brief statement from you in our records and forward it to any parties that previously received the information.

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RETENTION AND DESTRUCTION OF PERSONAL DATA

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We must retain personal information for a period of time to ensure that we can respond to any questions the client may have about the services provided and as part of our own accountability to external regulatory bodies.

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We retain client records for ten years.

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We destroy paper files containing personal information. We erase electronic information and, when disposing of hardware, ensure that the hard drive is physically destroyed.

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DO YOU HAVE ANY QUESTIONS?

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You can contact our Information Officer, AMAI, at:

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If you wish to file a formal complaint about our privacy practices, you can do so in writing to our Information Officer. They will acknowledge receipt of your complaint, ensure it is promptly investigated, and provide you with a formal, detailed written response.

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If you have concerns regarding the professionalism or competence of our services or the physical or mental capacity of any of our professionals, we encourage you to discuss them with us. However, if we are unable to address your concerns, you have the right to file a complaint with our regulatory authority.

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For more information regarding privacy regulations, the Information and Privacy Commissioner oversees the administration of private sector privacy legislation. The Commissioner also acts as a mediator in privacy disputes. You can contact our Information and Privacy Commissioner.